F.C. Launches ‘Brand Development Initiative’
Leaders of the City of Falls Church’s Economic Development Authority (EDA) stepped before the F.C. City Council Monday night to announce the launch of a significant new marketing initiative for the City.
EDA Chair Dave Tartar and Vice Chair Ed Saltzberg introduced Matt Smith, principal of the Falls Church-based marketing firm, Smith Gifford Communications, which the EDA has retained to spearhead a “branding” effort to better identify the City’s attributes for a wider marketing presentation. Within six months, working with Smith, a group of City residents forming a steering committee will develop a “positioning statement” and a “brand promise that expresses the emotional and rational aspects of the City’s unique position,” and will create a “brand video” to present at a town hall meeting and other places. Support for the project will be provided by the City’s Rick Goff, economic development director, and Barbara Gordon, communications director. Initial members of the steering committee are Nader Baroukh, City Council member, Nicholas Benton, F.C. News-Press owner, Mike Beyer, Don Beyer Volvo, Marybeth Connolly, City Schools, Suzanne Fauber, former Planning Commissioner, Lindy Hockenberry, Planning Commission member, Keith Thurston, Village Preservation and Improvement Society, and Bob Young, developer. Benton, Connolly and Young are all also F.C. Chamber of Commerce board members.
Marshall H.S.’s Scott Anderson Wins Arena Stage Award
Scott Evan Anderson, a junior at Marshall High School, was announced as one of eight young playwrights to receive an Arena Stage production of their work and a cash prize of $500, Arena Stage officials announced Tuesday. Anderson’s 10-minute play, “A Perceived Harmony,” will be performed at the Source Theatre over a two-day period in early March. More than 500 works were submitted from students at 61 middle and high schools. The winners of the annual “Student Playwrights Project Ten-Minute Play Competition” will receive master classes in playwriting and work with an Arena Stage dramaturg to develop their plays.
Moran Apologizes to “Purple Tunnel of Doom” Survivors
Though blame has yet to be officially placed, Rep. Jim Moran issued a statement this week apologizing to all his constituents who’d received tickets from him to attend the Presidential Inauguration last week, only to find that when they sought to enter the gate to the “purple” seating section, found themselves blocked out and unable to get in. With overall numbers in the thousands blocked out of the “purple” and “blue” sections, many were stuck in the Third Street Tunnel, which became known as the “Purple Tunnel of Doom.” Moran promised that packets of memorabilia would be mailed to everyone who was a victim of the screw up.
Parkhomenko Tips Hat to Retiring Del. Eisenberg
Adam Parkhomenko, who’d already announced his plans to run for State Delegate from the 47th District of Arlington in the event incumbent Del. Al Eisenberg chose not to run again, issued a statement of appreciation for Eisenberg’s service last week, upon learning that Eisenberg, indeed, will not seek re-election in November.
5 F.C. Teachers Nominated for Meyer Award
Five teachers in the Falls Church School System have been nominated for this year’s Agnes Meyer Award, presented annually to an outstanding teacher in each of the region’s school systems. Amy Harding-Wright of Mt. Daniel Elementary pre-kindergarten, Andy Hossier, system-wide special education, Alice Nelson, Mt. Daniel kindergarten, Karen Post, Henderson Middle School sixth grade special ed, and Andrea Stoecki Burlew, Mt. Daniel kindergarten, are this year’s nominees. The Washington Post will announce the winners next month.
F.C. Dem Committee Straw Poll Favors Moran
At its monthly meeting Tuesday, members of the Falls Church City Democratic Committee took a straw poll on their choices for the Democratic nomination for governor of Virginia. The results: Brian Moran 7, Terry McAuliffe 2, Creigh Deeds 1, Undecided 3. The committee will have representatives at the Virginia Jefferson-Jackson Dinner in Richmond Feb. 7 where Bill Clinton will be the keynote speaker.