Business

F.C. Clothing Label Conducting Marketing Survey

Local designer Nisha Thirmirthy, co-founder and CEO of the designer label Kalaa, is conducting market research with a group of Dartmouth MBA students to develop a marketing plan for the luxury women’s clothing line based in Falls Church. A survey is being conducted to help the brand better understand consumer purchasing habits for work-to-evening wear. The survey is available at www.kalaa.com/survey. Participants will be entered to win a free item of clothing valued at $475.

For more information about the designer wear, visit www.kalaa.com.

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