New West End Senior Living Deal Announced

Rendering of Project New Senior Living Project, The Reserve.

This week, Hoffman and Associates, the nationally-recognized leader in mixed-use and residential development that is the prime developer of the 10 acre site at Falls Church’s West End, announced an arrangement struck with Experience Senior Living, a full-service, vertically integrated senior living owner, developer and operator.

They jointly announced a 200+ unit, 15-story senior living community at West Falls, that will be called The Reserve at Falls Church.

The senior living community in West Falls, within the 10-acre mixed-use, transit-oriented project expanding the vibrant community in Falls Church, will include independent living, assisted living and memory care, according to a statement from the team.

Experience Senior Living (ESL) designs senior living communities with purpose and with a focus on holistic wellness. The community will feature unsurpassed amenities including a tranquil spa with a saltwater pool and fitness center.

Additionally, The Reserve will offer multiple on-site restaurants, a sky bar, maker space for artistic endeavors, concierge floors, and electric vehicle transportation services.

“Experience Senior Living is excited to become a part of West Falls. Our mission is for everyone who experiences The Reserve at Falls Church to feel a deep sense of connection and purpose through community,” said Phill Barklow, president of ESL. “Our residents will have unprecedented access to our most distinguished brand in a thriving community environment with activated green space, retail and entertainment at their doorstep.”

He added, “Hoffman and Associates, the developer of West Falls, has created and executed on something truly unique, and we are thankful for the opportunity to join in bringing their vision to reality.”

West Falls is the largest mixed-use development in the history of the Falls Church that is now well into construction and includes a large medical building facing right onto Route 7. The 10-acre projects will serve as a gateway to Falls Church and a gathering place.

The neighborhood will include apartments, condominiums, senior living, retail, hotel and a medical office building, along with a central 18,000-square-foot outdoor community gathering space. West Falls will include a mix of local and national retailers, including community-serving cultural spaces, personal care and fitness concepts as well as neighborhood shopping and dining offerings, entertainment concepts and a daycare.

“Our team at Hoffman and Associates is proud to be working with such an accomplished partner to enhance this vibrant community and deliver a residence that will have a meaningful and lasting impact. We look forward to working closely with Experience Senior Living to bring the highest level of quality, care and experience to residents at West Falls,” said Jon McAvoy, Chief Investment Officer of Hoffman and Associates.

Experience Senior Living is a full-service, vertically integrated owner, developer and operator of active adult, independent living, assisted living, and memory care communities.

It reimagines senior housing by leveraging vast experience to seamlessly integrate strategic, operational and human-centered aspirations, a company statement contends. “We translate those experiences to create new and inspiring models of care focused on hospitality, responsive to residents’ needs and centered around holistic wellness and engagement with a broader community.’

Experience Senior Living is based in Denver, with communities operating or under development in seven states: Colorado, Florida, Indiana, Maryland, Ohio, Virginia, and Washington.

Likewise, Hoffman and Associates is a nationally recognized leader in both residential and mixed-use development across the Mid-Atlantic and Southeast. Since its founding in 1993. “It has developed over 75 mixed-use, residential, office and retail projects with an unwavering commitment to sustainable and innovative development that puts community first, its promotional materials state.

Hoffman and Associates “is an industry leader in creating inclusive communities that bring people together and enhance the way we socialize, work and live. The company has developments throughout the Washington, D.C. metropolitan area, Northern Virginia, Richmond, VA, Charlotte, NC and Raleigh, NC, with a portfolio totaling over $6 billion.

Hoffman and Associates is also the managing member of Hoffman-Madison Waterfront in Washington, D.C., a joint venture with Madison Marquette, which developed The Wharf, a $3.6 billion, 3.5 million-square-foot neighborhood along Washington, D.C.‘s waterfront. Other large-scale, neighborhood developments include Seaboard Station, West Falls, Parcel B at Audi Field and Union West.

Hoffman and Associates’ current residential portfolio includes Waterfront Station II, 4600 Fairfax Drive, Amaris, VIO, The Bower, 525 Water, The Tides, The Banks, The Channel and Incanto. Hoffman & Associates has offices in Washington, D.C. and Raleigh, North Carolina.

Falls Church’s ambitious West Falls project is a 10-acre community that will offer modern condominium residences, apartments and senior living, lively shopping and dining destinations, active outdoor spaces, a wellness-focused medical office, a hotel, and more.

The community promises an unparalleled connectivity, with easy access for pedestrians and bicyclists, as well as proximity to the West Falls Church Metro and major thoroughfares such as I-495, the Dulles Toll Road, and I-66.

At the center of West Falls is The Commons, a central outdoor space that features lively greenery, ample seating, flexible spaces with moveable furniture, fire pits, a fountain, and more, making it a perfect setting for events and gatherings.

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