“Early to bed, early to rise, work like hell, and advertise!”
In one of the most important articles of the year, Walter Isaacson wrote in Time Magazine about the shredding of the newspaper business.
News Diener & Associates, CPAs (www.diener.org), John Rodock, Esq. of Ober | Kaler (www.ober.com) and Apple Federal Credit Union (www.applefcu.org) and have committed to Gold, Silver and Bronze Sponsorships respectively of the Falls Church Chamber of Commerce.
“Early to bed, early to rise, work like hell, and advertise!” This little ditty was quoted by Ted Turner in a recent interview on NBC’s “Meet the Press,” touted as a remedy for the small business person or entrepreneur struggling to make it during economic hard times.
Tough economic times call for special qualities of creativity and invention. Some think they call for a tough-minded willingness to make difficult decisions. Some think they call for a spirit of sacrifice and an uncomplaining acceptance to put up with less.
“I’ve gone by what the late Katherine Graham of the Washington Post said: ‘Do what you love and feel you make a difference, what could be better than that?’”
The beleaguered beer industry, afflicted with soft sales as wine and spirits numbers continue to rise, seems intent on trying anything that comes to mind in its search for better ways to market its products both to the hospitality industry and individual consumers.