TLAQUEPAQUE, Mexico — Straight tequilas, whether blanco, reposoda or anejo.
TEQUILA, Mexico — Deep below the public areas of the LaRojena distillery that produces the numerous expressions of Jose Cuervo tequila lies family history.
Product diversification is becoming more commonplace in the beverage world. And, we’re speaking not just of what’s in the bottle, but where it is produced.
The latest entry in the adult beverage world’s “most expensive product” category comes in the Cognac subdivision.
Tequila’s profile is never higher in Mexico than during Dia de los Muertos, literally the Day of the Dead but in reality a longer event that this year will begin on Sunday and end the following Friday.
OK, let’s get right down to it. At what point does lengthy aging in used barrels turn tequila into something that, while perhaps still an excellent product, no longer is tequila?
I was spending a few relaxed hours with a group of people in an old cantina in dusty downtown Tequila, Mexico, discussing the explosion in the town’s namesake liquor among U.S. consumers and the merits of its various styles.
The Orendain family has been an economic and political force in Mexico’s Tequila city and Jalisco state since 1926.
Mexico is in the midst of the biggest boom in its four-century history of mass producing tequila.
As consumer preferences increasingly favor the spirits segment of the adult beverage industry, to the detriment of beer sales, there is increased interest in gaining control of quality brands that sell.